Doodle Mobile Ltd.
Product Manager
May 2021 - Aug 2021, Beijing, China
Doodle Mobile Ltd. is a mobile game developer that has been active since 2011. The current app portfolio contains over 30 games. As a product manager, I partook in the development of:
- 1.4.5 - 1.5.0 and iOS version of Crossword Quest (ranked around 20 for daily download and 45 for revenue on Android Word Games with 5M+ downloads).
- 1.5.0 to 1.5.9 version of Wordsearch (ranked around 10 for daily download on Android Word Games with 10M+ downloads).
Product Analysis
Analyzed and researched the top product on the market and, based on observation, proposed an algorithm to generate game levels using a nodal network design. The algorithm has been implemented and created over 10,000 quality levels that are now being used in the game.
Data Analysis
Analyzed 1,000,000+ daily feedback entries from 10,000+ active users with data analysts using SQL, DeltaDNA, and Tableau to assist in the development of Crossword Quest:
- 1.4.6 saw advertisement revenue grow by 15%, and in-app purchases grow by 80%
- 1.4.8 saw advertisement revenue grow by 25%, and in-app purchases grow by 30%
Project Management
Directed and managed the workflow between engineers, artists, quality assurance, and other product managers to ensure the delivery of deliverables on time.